Categories
Ideas

Theory of Social Circles

I’ve been interested in ‘social networks’ for as long as I can remember and like any startup enthusiast, I spend a lot of time keeping a tab on what’s happening in the space and occasionally, zoom out to map the learnings — to see if I can come up with a framework or a mental […]

Categories
Ideas

How I Wear Multiple Hats at Work?

It’s the Norm. If you are working for a startup or just interested in the startup world, you would’ve come across the phrase ‘wearing multiple hats’. It’s a startup lingo that’s been overused in many job descriptions and you’ll hear it one way or another from us (yeah, I’m a growth marketer working with startups […]

Categories
Problems

It’s Time to Change Twitter’s Market Positioning

It’s interesting to see how market positioning can influence user growth, algorithm, product design, and more. If you’re involved in a product that’s developed for the mass market (say, a social app), this will be quite useful.  Now, as I mentioned in the title, I’m going to talk about Twitter’s market positioning, why it’s not […]

Categories
Attempts

Proprietary Growth Channels.

It took me a while to realize marketing is more about what users say to each other than what a company broadcasts to its target market. And, to influence what users say to the rest of the community, traditional marketing that focuses on the top of the funnel isn’t going to be of much help.  […]

Categories
Attempts

What’s Ahead for Resso – A Social Music Streaming App?

A while ago, Resso, on-demand music streaming app from ByteDance, entered the competitive streaming market in India. How competitive?  JioSaavn and Gaana have more than 100 million MAUs each and Hungama has 65 million active users per month. If you compare it with the total market size of 150 million users, there’s basically a narrow […]

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Ideas

Worldviews and Marketing — Getting the Basics Right

As a growth marketer, I often end up subscribing to newsletters and podcasts — mostly related to customer acquisition, traction, and marketing strategies. And, it’s not just me. Considering the number of mediums available to share insights, we all end up reading a ton of marketing content.  On one hand, it means we get to […]

Categories
Problems

The Second Wave of Social Media

We all know what’s up with Facebook. Mark Zuckerberg said he’s going to pivot his company towards privacy and encryption. Many speculate Mr. Zuckerberg is trying to make Facebook, the WeChat for the non-chinese people. Also, there’s something interesting happening in Snap (Snapchat is better than Facebook, with respect to one-to-one communication, privacy, and encryption). Snap […]

Categories
Problems

Digital Journalism – The Way We See the Problem is the Problem

Internet killed print journalism. Now the Internet is killing Internet journalism. Is it so? It’s been all around the news. Twitter has been hosting some serious conversions on the media layoffs. Media companies, one after another, kept announcing their restructuring (ahem, layoff) plans. Verizon Media, BuzzFeed, HuffPost, Vice Media, McClatchy, Gannett, you name it. As […]

Categories
Attempts

Is ByteDance Better Than Uber?

First, the news. On August 08, 2018, Bloomberg reported that the ByteDance, creator of famous news app in China (the name is Toutiao, in case you’re looking for the app) and video sharing app “TikTok” is planning to raise a mega-round of $3 billion. Such a deal could make the company the most valuable startup. […]