It took me a while to realize marketing is more about what users say to each other than what a company broadcasts to its target market. And, to influence what users say to the rest of the community, traditional marketing that focuses on the top of the funnel isn’t going to be of much help. […]
A while ago, Resso, on-demand music streaming app from ByteDance, entered the competitive streaming market in India. How competitive? JioSaavn and Gaana have more than 100 million MAUs each and Hungama has 65 million active users per month. If you compare it with the total market size of 150 million users, there’s basically a narrow […]
First, the news. On August 08, 2018, Bloomberg reported that the ByteDance, creator of famous news app in China (the name is Toutiao, in case you’re looking for the app) and video sharing app “TikTok” is planning to raise a mega-round of $3 billion. Such a deal could make the company the most valuable startup. […]