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Ideas

Theory of Social Circles

I’ve been interested in ‘social networks’ for as long as I can remember and like any startup enthusiast, I spend a lot of time keeping a tab on what’s happening in the space and occasionally, zoom out to map the learnings — to see if I can come up with a framework or a mental […]

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Ideas

How I Wear Multiple Hats at Work?

It’s the Norm. If you are working for a startup or just interested in the startup world, you would’ve come across the phrase ‘wearing multiple hats’. It’s a startup lingo that’s been overused in many job descriptions and you’ll hear it one way or another from us (yeah, I’m a growth marketer working with startups […]

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Ideas

Worldviews and Marketing — Getting the Basics Right

As a growth marketer, I often end up subscribing to newsletters and podcasts — mostly related to customer acquisition, traction, and marketing strategies. And, it’s not just me. Considering the number of mediums available to share insights, we all end up reading a ton of marketing content.  On one hand, it means we get to […]